The biggest challenge for gyms isn't getting new members — it's keeping them. Automated SMS keeps your members engaged and reduces churn.
SMS Templates for Gyms
Save these as Templates (go to Templates → Create Template) so your team can reuse them:
Class Reminder
Hi {first_name}! Reminder: {class_name} is today at {class_time}. Instructor: {instructor}. Don't forget your water bottle! See you there. - {gym_name}
Membership Renewal
Hi {first_name}, your {gym_name} membership expires on {expiry_date}. Renew before then to keep your {membership_type} benefits! Visit reception or call {phone}.
Win-Back (Inactive Members)
Hey {first_name}! We miss you at {gym_name}! Come back this week and enjoy a FREE guest pass for a friend. Your goals are waiting!
Setup
- Import your member list via Contacts → Import with fields like
class_name,membership_type,expiry_date - Create groups: "Active Members", "Expiring This Month" (or use smart groups with custom field filters)
- Set global variables for
{gym_name}and{phone}in Organisation Settings → Custom Settings - Create Recurring Campaigns for weekly class reminders and monthly renewal alerts
Result: Gyms using SMS reminders typically see 15-25% higher class attendance and 30% better membership retention.