SMS is the fastest way to drive foot traffic. A well-timed promotional SMS can boost daily sales by 20-30%. Here's how to run effective retail campaigns.
FashionHub
FLASH SALE! 50% off all summer wear TODAY ONLY at our Eastgate branch. Show this SMS for an extra 10% off! First 20 customers get a free tote bag. Shop now!
FLASH SALE! 50% off all summer wear TODAY ONLY at our Eastgate branch. Show this SMS for an extra 10% off! First 20 customers get a free tote bag. Shop now!
Campaign Ideas for Retail
Flash Sales (Campaign)
Create a Campaign for same-day deals. Send morning-of.
TODAY ONLY: {discount}% off {category} at {store_name}! Show this SMS at checkout. Valid until 6PM. {address}
Weekly Promos (Recurring)
Set up a Recurring Campaign for weekly deals.
Hi {first_name}! This week at {store_name}: {weekly_deal}. Visit us before Sunday! {address}
Loyalty Rewards
Use custom fields to target VIP customers with exclusive offers.
Hi {first_name}! As a valued {membership} member, enjoy an exclusive {discount}% off this weekend. {store_name}
How to Send a Flash Sale Campaign
- Go to Campaigns → New Campaign
- Name it (e.g. "Friday Flash Sale")
- Select your Sender ID and target group
- Write your message with variables
- Click Send to send immediately, or set a scheduled date/time
Best Practices for Retail SMS
- Keep messages under 160 characters when possible
- Include a clear call-to-action ("Shop now", "Show this SMS")
- Create urgency with time limits ("TODAY ONLY", "This weekend")
- Personalise with the customer's name and loyalty tier
- Send at the right time — morning for daily deals, Thursday for weekend promos