Your Sender ID is the name that appears on every recipient's phone. It's your brand identity in their message inbox. Getting it right matters.
What Makes a Good Sender ID?
Good Examples
- ACME — Short, clear brand name
- DrSmith — Professional, identifiable
- SchoolXYZ — Organisation name
- GraceChch — Abbreviated church name
Bad Examples
- SALE!!! — Special characters not allowed
- 123456 — Looks like a number
- A — Too short
- FreeMoneyNow — Will be rejected as spammy
Requesting a Sender ID
- Go to Senders
- Type your desired name (1-11 alphanumeric characters)
- Click Request (first one is free; additional ones require payment)
The Approval Process
1
Submit
2
MNO Review
3
Approved!
Sender IDs in Zimbabwe are reviewed by mobile network operators (Econet, NetOne, Telecel). Approval typically takes 1-3 business days. If rejected, you can submit a different name for free.
Approval tips: Use your registered business name or a clear abbreviation. Keep it 3-11 characters, only letters and numbers. Don't impersonate banks, government, or other brands.