Tired of typing your company name, phone number, and address in every message? Global variables are set once in your Organisation Settings and available in every message you send.
company_name = ACME Corpphone_line = 0242 123 456website = acme.co.zwaddress = 123 Samora Machel AveHow to Set Up Global Variables
- Go to Organisation Settings
- Scroll to the Custom Settings section
- Add key-value pairs — the key is the variable name, the value is what it gets replaced with
- Click Save
Now use {company_name}, {phone_line}, etc. in any message, template, campaign, or recurring campaign.
Priority Order
When the same variable name exists in multiple places, the platform uses this priority (highest wins):
This means if a contact has a custom field discount set to "25%", it overrides the global discount of "10%". This lets you offer different values per contact while having sensible defaults.
{company_name}, {phone_line}, {website}, {address}, {slogan}, {business_hours}, {discount}